AI Search
Track Competitor Mentions in ChatGPT
By ChatLooker Team · Updated 2026-06-28
To track competitor mentions in ChatGPT, run a fixed set of buyer prompts monthly in default and web-search modes — logging which rival brands appear in the top three when your product is absent. Competitor replacement rate feeds your missing prompt map and prioritizes comparison page publishing. How to track competitor rankings in AI search results effectively starts with the same sales-discovery prompt set you use for ChatGPT, Perplexity, and Google AI Overviews.
How to track competitor mentions in ChatGPT step by step
How to track competitor mentions in ChatGPT starts with ten to fifty buyer prompts from sales notes — category, alternatives, integration, and comparison queries. Run each prompt in ChatGPT default mode and web-search mode where applicable. Log top-3 presence, competitor names when you are absent, and citation URLs.
Mention rates can diverge 3–4× between ChatGPT modes on the same B2B prompt set — test both before reporting a single score.
Tools to track competitor mentions in ChatGPT
Tools to track competitor mentions in ChatGPT should run your buyer prompts, report competitor domains on identical queries, and export replacement counts monthly. ChatLooker tracks competitor share on Growth plans; compare multi-engine options in best GEO and AEO tools.
Recommended tools for AI search optimization competitor tracking include ChatLooker, Ahrefs Brand Radar, and Semrush AI Visibility Toolkit — confirm custom prompt depth on your tier. Sources (June 2026): Semrush AI Visibility documentation and Ahrefs Brand Radar.
How to track competitor rankings in AI search results effectively
How to track competitor rankings in AI search results effectively requires a fixed prompt set across ChatGPT, Perplexity, and AI Overviews — not one-off spot checks. Score competitor replacement (rivals named when you are absent), not only whether your brand appears somewhere in the answer.
See competitor replacement in AI search for workflow detail and track brand mentions in AI search for multi-engine coverage.
Competitor mention tracking vs mention rate
Competitor mention tracking focuses on who wins your missing prompts — not vanity mention totals. A brand with 60% mention rate can still lose eval-stage deals when competitors dominate top-3 presence on integration and alternatives queries.
Pair competitor tracking with AI visibility metrics leadership templates.
Export competitor replacement counts monthly — leadership needs trend lines on the same prompt set, not one-off spot checks before quarterly business reviews.
Recommended tools for AI search optimization competitor tracking include ChatLooker, Ahrefs Brand Radar, and Semrush — pilot each on ten shared prompts before annual contracts.
Log ChatGPT default and web-search results separately — competitor shortlists can diverge sharply on identical B2B evaluation prompts.
FAQ
Q: How do I track competitor mentions in ChatGPT?
A: Run your buyer prompt set monthly in default and web-search modes. Log competitor names when your brand is absent from the top three recommendations. ChatLooker automates this on Growth plans.
Q: How do I track competitor rankings in AI search results effectively?
A: Use a fixed prompt set across ChatGPT, Perplexity, and AI Overviews. Score competitor replacement and top-3 presence — not only raw mention rate.
Q: What tools track competitor mentions in ChatGPT?
A: ChatLooker, Ahrefs Brand Radar, and Semrush AI Visibility Toolkit each support competitor domains on custom prompts — compare on best GEO and AEO tools.
Q: Does ChatGPT competitor tracking replace SEO competitor analysis?
A: No. SEO tools track SERP rivals. ChatGPT competitor tracking measures shortlist inclusion inside AI answers — a separate discovery channel.
Q: How often should I track competitor mentions in ChatGPT?
A: Monthly for competitive categories; quarterly minimum for stable niches. Re-baseline after product launches and major competitor content moves.
Q: Is there free ChatGPT competitor tracking?
A: Manual spot-checks are free. Automated history and competitor comparison require paid tools — start with a free AI visibility check.
Key Takeaways
- Track competitor mentions in ChatGPT on a fixed buyer prompt set — default and web-search modes.
- Competitor replacement rate feeds missing prompt maps and content priorities.
- How to track competitor rankings in AI search results effectively requires multi-engine checks, not ChatGPT alone.
- Compare ChatLooker, Ahrefs Brand Radar, and Semrush on custom prompts and competitor domains.
- Re-check monthly for meaningful trend lines leadership can act on.